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Portfolio

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Applegreen

Leading the way in digital and social for Applegreen, a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in Ireland, the UK and US.    

Gifts.ie

Strategically managing the social media that drove sales on e-commerce gifting website Gifts.ie.    

National Economic and Social Council

Amplifying the National Economic and Social Council's brand through traditional and digital integrated marketing communications. Digital, Social Media & Events   Media Coverage    

Lorraine Larkin Portfolio Christmas FM
Christmas FM

Bringing the magic of Christmas to Christmas FM's listeners through multiple digital and social channels.   Instagram   Instagram Stories / Snapchat / Pinterest

Enterprise Ireland

Demonstrating through strategic PR campaigns how the Enterprise Ireland Local Enterprise Office can benefit entrepreneurs.   Making it Happen Details: Peter Morrow of Skylark Attic Stairs received a grant from Galway Local Enterprise Office to overcome Brexit obstacles by expanding into the US market. Media Coverage: The Irish Times Showcase   Details: Showcase is Ireland's Creative Expo. Ann Marie Lawlor from Tullamore, with the help of her Local Enterprise Office, started Luna natural (goat's milk) soap to help her son who has eczema. Media Coverage: Agriland  

Dunnes Stores

Delivering corporate and consumer PR campaigns to further enhance the brand of leading retailer Dunnes Stores.   World Italian Cuisine Week   Details: Dunnes Stores Simply Better event to celebrate Italian cuisine, in association with the Italian Cultural Institute, the Italian Chamber of Commerce in Dublin, Dunnes brand ambassador chef Neven Maguire and the Culinary Institute of Assisi. Media Coverage: Food & Wine Magazine The Doll's Complaints Details: The Doll’s Complaints By Keeva Delaney Book Signings with Miriam O'Callaghan and Joe Schmidt in Dunnes Stores in Dublin and Limerick. All proceeds from the sale go directly to Cliona’s Foundation, a charity that provides support to families of children with a life-limiting condition. Media Coverage: Breakingnews.ie New Store Opening Blackrock   Details: The opening of Dunnes Stores in the former Playwright pub on Blackrock’s Newtownpark Avenue. This store has curated range of leading food brands including Sheridans Cheesemongers, Baxter and Greene Deli, Dunnes’ own Simply Better Collection and a dedicated fishmongers. Media Coverage: Dublin Gazette Christmas Taste Tests   Details: Christmas Taste Tests featuring Dunnes Stores Simply Better products in numerous publications. Media Coverage: Food & Wine Magazine The Irish Times        

Stylesheet & Stylecast

Founder and editor of fashion/beauty/lifestyle digital publication Stylesheet and and producer of Stylecast podcast. Stylesheet Stylesheet.ie, formerly The Devil Wears Pennies/Penneys, started in 2011. Details: ▪️ Created a digital media brand and developed a customer focused brand strategy ▪️ Designed and optimised the website and designed on logo ▪️ Developed and implemented and amended a digital marketing strategy (social, audio and web content) ▪️ Research, identify, and deliver articles, programmes and posts in keeping in view audience taste and needs, and plan editorial calendar for online publishing ▪️ Manage the contributors, ensuring content is in accordance to the brand's editorial vision Source imagery for content, including taking original photographs ▪️ Create social media content: graphics, videos, live broadcasts ▪️ Monitor content performance using analytics, make amendments to content style where necessary ▪️ Developed good working relationships with large consumer brands and PR agencies   Stylecast Stylecast by Stylesheet.ie started in 2019. A fun style podcast! Instagram-focused and co-hosted by hair artist extraordinaire Karl, aka Karol Jakubowski. Details: ▪️ Created a digital audio content strategy ▪️ Researched and prepared content for recordings ▪️ Recorded, edited, hosted the recorded podcasts, and listed on the below directories ▪️ Marketed the recordings and organised a press launch to increase brand awareness