Leading the way in digital and social for Applegreen, a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in Ireland, the UK and US.
Demonstrating through strategic PR campaigns how the Enterprise Ireland Local Enterprise Office can benefit entrepreneurs. Making it Happen Details: Peter Morrow of Skylark Attic Stairs received a grant from Galway Local Enterprise Office to overcome Brexit obstacles by expanding into the US market. Media Coverage: The Irish Times Showcase Details: Showcase is Ireland's Creative Expo. Ann Marie Lawlor from Tullamore, with the help of her Local Enterprise Office, started Luna natural (goat's milk) soap to help her son who has eczema. Media Coverage: Agriland
Founder and editor of fashion/beauty/lifestyle digital publication Stylesheet and and producer of Stylecast podcast. Stylesheet Stylesheet.ie, formerly The Devil Wears Pennies/Penneys, started in 2011. Details: ▪️ Created a digital media brand and developed a customer focused brand strategy ▪️ Designed and optimised the website and designed on logo ▪️ Developed and implemented and amended a digital marketing strategy (social, audio and web content) ▪️ Research, identify, and deliver articles, programmes and posts in keeping in view audience taste and needs, and plan editorial calendar for online publishing ▪️ Manage the contributors, ensuring content is in accordance to the brand's editorial vision Source imagery for content, including taking original photographs ▪️ Create social media content: graphics, videos, live broadcasts ▪️ Monitor content performance using analytics, make amendments to content style where necessary ▪️ Developed good working relationships with large consumer brands and PR agencies Stylecast Stylecast by Stylesheet.ie started in 2019. A fun style podcast! Instagram-focused and co-hosted by hair artist extraordinaire Karl, aka Karol Jakubowski. Details: ▪️ Created a digital audio content strategy ▪️ Researched and prepared content for recordings ▪️ Recorded, edited, hosted the recorded podcasts, and listed on the below directories ▪️ Marketed the recordings and organised a press launch to increase brand awareness