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Ab0uT

  • Awards

    Lorraine Larkin Social Media Award Winner

    Social Media Award Winner 2019

    Digital Media Award Winner 2018

  • Conference Speaking

    Tech Connect Live 2019 & 2018

  • More About Me

    Contributing Writer
    Thrive Global

    Occasional Podcaster
    Stylecast

    Occasional Blogger
    Stylesheet

    From Carlingford

    Dog Owner

    Coffee Drinker

     

    Charity Fundraiser

    Former Piano Player

  • Random Facts

    Production Assistant
    for Endemol & Channel 4

    An Extra in TV Ads
    for Vodafone & Pepsico

    Managed Irish Bars
    in Spain

Digital Marketing
95%
Public Relations
90%
Project Management
85%
Analysis
80%
0 yrs experience
0 yrs comms experience
0 qualifications
0 industry awards
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"PLEASANT, CONSCIENTIOUS, FULL OF IDEAS, SUPPORTIVE AND FUN"

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I am an award-winning marketer and publicist with over 10 years’ experience delivering effective digital and traditional communications strategies for a wide range of audiences.

 

Expertise

Strategy
  • Brand
  • Digital
  • Social
  • Content
  • PR
Creative
  • Idea Generation
  • Campaign Development
  • Social Copy
  • Stories Creator
  • Photos, Video, Podcasts
  • Content Writing
Media
  • Organic Social
  • Paid Social
  • PR
  • Paid Partnership
  • Influencer Marketing
Management
  • Budget Management
  • Direct Report Management
  • Project Management
  • Agency Management
  • Community Management

 

Skills

Adobe: Creative Suite, Premiere Pro, Photoshop, Audition
90%
Analytics: Google, Search Console, Tag Manager, Power BI
80%
Website: CMS & E-Commerce
90%
Website: HTML & CSS
70%
Social: Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, Pinterest
95%
Display: Google, Facebook, Taboola
80%
Search: Organic SEO & Paid PPC
70%
Retention: CRM & Email Marketing
80%

 

Brands

 

Qualifications / Memberships / Awards / Media

3rd Level QualificationsOther QualificationsProfessional MembershipsAward NominationsMedia Mentions & Tweets
Masters Dublin City University Film & Television (2006)
Honours Degree Dundalk Institute of Technology Cultural Studies & Archaeology (2004)
Degree Dundalk Institute of Technology Cultural Studies & Film (2000)
Certificate Dundalk Institute of Technology Digital Marketing & Digital Media Management (2017)
The Marketing Institute of Ireland Qualified Marketers Exam – Result Grade A (2017)
Google & The Interactive Advertising Bureau The Fundamentals of Digital Marketing (2018)
Road Safety Authority Full Driving Licence – Category B (2017)
The Marketing Institute of Ireland Member
Public Relations Institute of Ireland Associate Member
Winner
  • Social Media Awards 2019 – Instagram Strategy
  • Digital Media Awards 2018 – Digital Strategy
Finalist
  • Content Marketing Awards 2019 – Social Media for a Brand
  • Social Media Awards 2018 – Best Use of Instagram, Best Real Time Marketing, Best Use of Social Media, Best Integrated Campaign
  • Social Media Awards 2017 – Best Use of Snapchat
  • Blog Awards 2017 – Best Beauty Blog
  • Bloggers Choice Awards 2016 – Best Fashion & Lifestyle Blog
  • eirSpiders Awards 2010 – Best News Website
Shortlist
  • Blog Awards 2018 – Best Fashion Blog
  • Blog Awards 2016 – Best Fashion Blog, Best Beauty Blog
Media
Tweets
Character references: Pat Phelan | Darragh Doyle | Conor Barron | John Williams

Media mentions: Media HQ 

Social Media Awards: Hashtag Media | John Dunne

Digital Media Awards: Digital Media Awards

Conference speaking feedback: Sing Digital | GRID Finance | Simon Palmer | DHL Express | Neil Rogers | Martin Larkin | Tech Connect Live | Kate Draper | CacaWhee | Kate Draper | Paul Fedayn | Craig Dwyer