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Retail Industry Marketing - Lorraine Larkin

Retail Industry Marketing

retail marketing KPIs

Increase Brand Awareness

and Digital Growth

Increase Footfall

to Bricks and Mortar Stores

Increase Traffic

to E-Commerce Website

Increase Sales

including Average Transaction Value and Customer Retention

Trusted by these Retail Brands
retail Departments

Pets

Fuel

Health & Beauty

Toys

Furniture

Electrical

Textiles

Gardening

Household

Stationery

Clothing

Food & Drink

Marketing Campaigns

Q1

Q2

Q3

Q4

Marketnig Tactics

Performance Marketing

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Performance Marketing

| Advertising: Through the Line (TTL) and Below the Line (BTL) | Social Media Ads: Facebook & Instagram Ads | Google Ads: Search (PPC), Shopping (E-Commerce) & Video (VoD) |

Content Marketing

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Content Marketing

| Website Content | Social Media Content | E-mail Marketing Content | Influencer Marketing |

Shopper Marketing

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Shopper Marketing

| Online: Web Design & User Experience (UX) | In Store: Marketing (POS) & In Store Radio |

Public Relations

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Public Relations

| In Store: Press Releases, New Store Openings, Brand Partnerships, Corporate Social Responsibility (CSR), Employer Branding | Online: Influencer Marketing |
Marketing Results
0

Total new followers acquired for Retail Digital Audiences

0

Vegan Sausage Rolls Sold on New Product Launch Week

0

Coffees Sold at Bloom in the Park Activation Event

0 %

Open Rate % for Black Friday E-Mail Marketing – 16.5% above Retail Industry average open rate

A Closer Look