Variety Retail
Strategically driving brand and sales growth through marketing for Ireland's leading variety goods value retailer.
overview
- Initiate and drive thoughtful marketing strategies that impact in-store traffic, e-commerce, performance KPIs, customer retention and loyalty.
Results
Online Audiences Increases
Instagram Followers
2300
Facebook Likes
60354
Twitter Followers
0
TikTok Followers
0
Sales Increases
Average % increase - week 1 *
0
%
Average % increase - week 2 *
0
%
* week-on-week sales performance with digital ads for multiple store locations
E-mail Marketing
Christmas http://eepurl.com/hmaUhP
% open rate
0
%
Toy Appeal http://eepurl.com/hldXLX
% open rate
0
%
Black Friday http://eepurl.com/hjEjV9
% open rate
0
%
Halloween http://eepurl.com/heKMwD
% open rate
0
%
* retail industry average open rate is 18.3%
Work Samples
Black Friday Campaign
– E-mail & Social
Christmas Toys Campaign
– E-mail & Social
Launch of TikTok Channel with Bear Mascot
Brand Campaign – “I only went in for one thing”
Product Campaign – Alphabet Gifts