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Social Media Award

Christmas FM

Activations Analytics B2C Brand Partnerships BTL Campaigns Content Corporate Creative Digital Marketing E-Commerce Influencer Marketing Management Marketing Media SEO Social Media Strategy Trade Marketing Website

Lorraine Larkin Portfolio Applegreen
Applegreen

Advertising Analytics B2B B2C Brand BTL Campaigns Content Corporate Creative FMCG Management Paid Social Retail SEO Social Media Strategy TTL Website

Leading the way in digital and social for Applegreen, a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in Ireland, the UK and US.    

Viral Facebook Post

Gifts.ie

Advertising Analytics B2C Brand BTL Campaigns Content Creative E-Commerce Management Paid Social Retail Social Media Strategy

Digital Media Award

TikTok for your Brand? šŸŽµ All you need to know…

Thinking of using TikTok for your Brand? šŸŽµ Here's all you need to know... TikTok is a channel that I often get private messages about on LinkedIn, so I thought I'd put together this post. I had an early interest in TikTok (formerly Musical.ly - acquired by ByteDance in 2017), not just from a social media marketing perspective, but because the former karaoke queen in me loved the idea for this format idea. One of the challenges that other video-led social media formats face is that users have to constantly think of 'something to post', and the effort of it is just too much for some, whereas on TikTok, there are challenges that users can partake in, which effectively spoonfeeds their audience ideas for content creation. These challenges also create a competitive element amongst other users, making it even more alluring. Like Snapchat, this channel has a very young demographic, however, it is also a channel for everyone, and from what I have seen it is overall a very postive and supportive place. So taking all that and the digital marketing mix into consideration, let's gets started... Owned Earned  

ā€œIF YOU NEED SOMEONE INVENTIVE TO DRIVE YOUR MARKETING ACTIVITIES...ā€

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