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Digital Marketing
95%
Public Relations
90%
Project Management
85%
Analysis
80%

Digital Media Award

“IF YOU NEED SOMEONE INVENTIVE TO DRIVE YOUR MARKETING ACTIVITIES...”

📱 Social Media

Lorraine Larkin Portfolio Applegreen
Gifts.ie

Advertising Analytics B2C Brand BTL Campaigns Content Creative E-Commerce Management Paid Social Retail Social Media Strategy

Strategically managing the social media that drove sales on e-commerce gifting website Gifts.ie.    

"PLEASANT, CONSCIENTIOUS, FULL OF IDEAS, SUPPORTIVE AND FUN"

National Economic and Social Council

B2B B2C Campaigns Content Corporate Creative CRM Digital Marketing E-mail Marketing Events Management Marketing Media Relations Policy Public Relations Social Media Stakeholder Engagement Strategy Website

Dunnes Stores

B2C Campaigns Corporate Creative CSR Events FMCG Management Marketing Media Relations Public Relations Retail Stakeholder Engagement Strategy Trade Marketing

Delivering corporate and consumer PR campaigns to further enhance the brand of leading retailer Dunnes Stores.   World Italian Cuisine Week   Details: Dunnes Stores Simply Better event to celebrate Italian cuisine, in association with the Italian Cultural Institute, the Italian Chamber of Commerce in Dublin, Dunnes brand ambassador chef Neven Maguire and the Culinary Institute of Assisi. Media Coverage: Food & Wine Magazine The Doll's Complaints Details: The Doll’s Complaints By Keeva Delaney Book Signings with Miriam O'Callaghan and Joe Schmidt in Dunnes Stores in Dublin and Limerick. All proceeds from the sale go directly to Cliona’s Foundation, a charity that provides support to families of children with a life-limiting condition. Media Coverage: Breakingnews.ie New Store Opening Blackrock   Details: The opening of Dunnes Stores in the former Playwright pub on Blackrock’s Newtownpark Avenue. This store has curated range of leading food brands including Sheridans Cheesemongers, Baxter and Greene Deli, Dunnes’ own Simply Better Collection and a dedicated fishmongers. Media Coverage: Dublin Gazette Christmas Taste Tests   Details: Christmas Taste Tests featuring Dunnes Stores Simply Better products in numerous publications. Media Coverage: Food & Wine Magazine The Irish Times        

Enterprise Ireland

B2B Campaigns Corporate Events Management Marketing Media Relations Policy Public Relations Stakeholder Engagement Strategy

Demonstrating through strategic PR campaigns how the Enterprise Ireland Local Enterprise Office can benefit entrepreneurs.   Making it Happen Details: Peter Morrow of Skylark Attic Stairs received a grant from Galway Local Enterprise Office to overcome Brexit obstacles by expanding into the US market. Media Coverage: The Irish Times Showcase   Details: Showcase is Ireland's Creative Expo. Ann Marie Lawlor from Tullamore, with the help of her Local Enterprise Office, started Luna natural (goat's milk) soap to help her son who has eczema. Media Coverage: Agriland  

TikTok for your Brand? 🎵 All you need to know…

Thinking of using TikTok for your Brand? 🎵 Here's all you need to know... TikTok is a channel that I often get private messages about on LinkedIn, so I thought I'd put together this post. I had an early interest in TikTok (formerly Musical.ly - acquired by ByteDance in 2017), not just from a social media marketing perspective, but because the former karaoke queen in me loved the idea for this format idea. One of the challenges that other video-led social media formats face is that users have to constantly think of 'something to post', and the effort of it is just too much for some, whereas on TikTok, there are challenges that users can partake in, which effectively spoonfeeds their audience ideas for content creation. These challenges also create a competitive element amongst other users, making it even more alluring. Like Snapchat, this channel has a very young demographic, however, it is also a channel for everyone, and from what I have seen it is overall a very postive and supportive place. So taking all that and the digital marketing mix into consideration, let's gets started... Owned Earned  

Social Media Award

Lorraine Larkin Portfolio Christmas FM
Christmas FM

Activations Analytics B2C Brand Partnerships BTL Campaigns Content Corporate Creative Digital Marketing E-Commerce Influencer Marketing Management Marketing Media SEO Social Media Strategy Trade Marketing Website

Bringing the magic of Christmas to Christmas FM's listeners through multiple digital and social channels.   Instagram   Instagram Stories / Snapchat / Pinterest