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“I found her extremely passionate, hard working and detail orientated”

Lorraine Larkin Portfolio Christmas FM
TikTok for your Brand? 🎵 All you need to know…

Thinking of using TikTok for your Brand? 🎵 Here's all you need to know... TikTok is a channel that I often get private messages about on LinkedIn, so I thought I'd put together this post. I had an early interest in TikTok (formerly Musical.ly - acquired by ByteDance in 2017), not just from a social media marketing perspective, but because the former karaoke queen in me loved the idea for this format idea. One of the challenges that other video-led social media formats face is that users have to constantly think of 'something to post', and the effort of it is just too much for some, whereas on TikTok, there are challenges that users can partake in, which effectively spoonfeeds their audience ideas for content creation. These challenges also create a competitive element amongst other users, making it even more alluring. Like Snapchat, this channel has a very young demographic, however, it is also a channel for everyone, and from what I have seen it is overall a very postive and supportive place. So taking all that and the digital marketing mix into consideration, let's gets started... Owned Earned  

  • Don't wait for opportunity. Create it.

  • Wonder Woman is a state of mind.

Lorraine Larkin Portfolio Applegreen

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Dunnes Stores

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Delivering corporate and consumer PR campaigns to further enhance the brand of leading retailer Dunnes Stores.   World Italian Cuisine Week   Details: Dunnes Stores Simply Better event to celebrate Italian cuisine, in association with the Italian Cultural Institute, the Italian Chamber of Commerce in Dublin, Dunnes brand ambassador chef Neven Maguire and the Culinary Institute of Assisi. Media Coverage: Food & Wine Magazine The Doll's Complaints Details: The Doll’s Complaints By Keeva Delaney Book Signings with Miriam O'Callaghan and Joe Schmidt in Dunnes Stores in Dublin and Limerick. All proceeds from the sale go directly to Cliona’s Foundation, a charity that provides support to families of children with a life-limiting condition. Media Coverage: Breakingnews.ie New Store Opening Blackrock   Details: The opening of Dunnes Stores in the former Playwright pub on Blackrock’s Newtownpark Avenue. This store has curated range of leading food brands including Sheridans Cheesemongers, Baxter and Greene Deli, Dunnes’ own Simply Better Collection and a dedicated fishmongers. Media Coverage: Dublin Gazette Christmas Taste Tests   Details: Christmas Taste Tests featuring Dunnes Stores Simply Better products in numerous publications. Media Coverage: Food & Wine Magazine The Irish Times        

Viral Facebook Post

Byte: the secret to performing well 🤫

Byte, the relaunch of Vine, is here! They've brought back 6-second looping videos that their community loved. The company, Byte Inc., describes nostalgia is their starting point, but where they go next will be up to the community. They describe Byte as celebrating life, community, and pure creativity. After downloading the app the day it was launched, here is the verdict for Byte so far... The secret to performing well on Byte   How does it compare to TikTok? Sharing It is easier to share your content on other platforms on TikTok. Am sure this will be a feature much improved at a later stage on Byte. Following Your overall stats on Byte are hidden, so finally there is a platform that doesn't place an importance on follower count. No Trending Content Types There are no trending content types that I can see on Byte (yet), like with the trending dances and songs on TikTok. While I did say in my post about TikTok that it's great that platform gives you content ideas, it is also very refreshing to not feel pressured into having to do the latest trending dance. No Hashtags Yip, true story! No more spending ages doing your hashtag research, then spending longer typing them and if they're stories hiding them in your post - just post to the category and away you go! No Music It is eerily quiet over on Byte, so the music is missed, but that doesn't mean that all videos must have music. There are many videos on TikTok that do not have music in them.   Follow Me on Byte:  lorrainelarkin

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Enterprise Ireland

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