Let's Connect!


  • All
  • Posts
  • Projects
  • Images
  • Services


Digital Media Award

TikTok for your Brand? 🎵 All you need to know…

Thinking of using TikTok for your Brand? 🎵 Here's all you need to know... TikTok is a channel that I often get private messages about on LinkedIn, so I thought I'd put together this post. I had an early interest in TikTok (formerly Musical.ly - acquired by ByteDance in 2017), not just from a social media marketing perspective, but because the former karaoke queen in me loved the idea for this format idea. One of the challenges that other video-led social media formats face is that users have to constantly think of 'something to post', and the effort of it is just too much for some, whereas on TikTok, there are challenges that users can partake in, which effectively spoonfeeds their audience ideas for content creation. These challenges also create a competitive element amongst other users, making it even more alluring. Like Snapchat, this channel has a very young demographic, however, it is also a channel for everyone, and from what I have seen it is overall a very postive and supportive place. So taking all that and the digital marketing mix into consideration, let's gets started... Owned Earned  

Social Media Award



Advertising Analytics B2C Brand BTL Campaigns Content Creative E-Commerce Management Paid Social Retail Social Media Strategy

Strategically managing the social media that drove sales on e-commerce gifting website Gifts.ie.    

Stylesheet & Stylecast

Analytics B2C Blogging Brand Content Creative Digital Media Digital Publication Management Media Podcasting SEO Social Media Strategy Website

Founder and editor of fashion/beauty/lifestyle digital publication Stylesheet and and producer of Stylecast podcast. Stylesheet Stylesheet.ie, formerly The Devil Wears Pennies/Penneys, started in 2011. Details: ▪️ Created a digital media brand and developed a customer focused brand strategy ▪️ Designed and optimised the website and designed on logo ▪️ Developed and implemented and amended a digital marketing strategy (social, audio and web content) ▪️ Research, identify, and deliver articles, programmes and posts in keeping in view audience taste and needs, and plan editorial calendar for online publishing ▪️ Manage the contributors, ensuring content is in accordance to the brand's editorial vision Source imagery for content, including taking original photographs ▪️ Create social media content: graphics, videos, live broadcasts ▪️ Monitor content performance using analytics, make amendments to content style where necessary ▪️ Developed good working relationships with large consumer brands and PR agencies   Stylecast Stylecast by Stylesheet.ie started in 2019. A fun style podcast! Instagram-focused and co-hosted by hair artist extraordinaire Karl, aka Karol Jakubowski. Details: ▪️ Created a digital audio content strategy ▪️ Researched and prepared content for recordings ▪️ Recorded, edited, hosted the recorded podcasts, and listed on the below directories ▪️ Marketed the recordings and organised a press launch to increase brand awareness    

Lorraine Larkin Portfolio Christmas FM
Christmas FM

Activations Analytics B2C Brand Partnerships BTL Campaigns Content Corporate Creative Digital Marketing E-Commerce Influencer Marketing Management Marketing Media SEO Social Media Strategy Trade Marketing Website

Bringing the magic of Christmas to Christmas FM's listeners through multiple digital and social channels.   Instagram   Instagram Stories / Snapchat / Pinterest

  • Creativity Takes Courage.

  • Stay positive. Work hard. Make it happen.


Byte: the secret to performing well 🤫

Byte, the relaunch of Vine, is here! They've brought back 6-second looping videos that their community loved. The company, Byte Inc., describes nostalgia is their starting point, but where they go next will be up to the community. They describe Byte as celebrating life, community, and pure creativity. After downloading the app the day it was launched, here is the verdict for Byte so far... The secret to performing well on Byte   How does it compare to TikTok? Sharing It is easier to share your content on other platforms on TikTok. Am sure this will be a feature much improved at a later stage on Byte. Following Your overall stats on Byte are hidden, so finally there is a platform that doesn't place an importance on follower count. No Trending Content Types There are no trending content types that I can see on Byte (yet), like with the trending dances and songs on TikTok. While I did say in my post about TikTok that it's great that platform gives you content ideas, it is also very refreshing to not feel pressured into having to do the latest trending dance. No Hashtags Yip, true story! No more spending ages doing your hashtag research, then spending longer typing them and if they're stories hiding them in your post - just post to the category and away you go! No Music It is eerily quiet over on Byte, so the music is missed, but that doesn't mean that all videos must have music. There are many videos on TikTok that do not have music in them.   Follow Me on Byte:  lorrainelarkin

  • Don't wait for opportunity. Create it.

  • Wonder Woman is a state of mind.