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Social Media Award

Lorraine Larkin Portfolio Applegreen
Applegreen

Advertising Analytics B2B B2C Brand BTL Campaigns Content Corporate Creative FMCG Management Paid Social Retail SEO Social Media Strategy TTL Website

Leading the way in digital and social for Applegreen, a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in Ireland, the UK and US.    

Stylesheet & Stylecast

Analytics B2C Blogging Brand Content Creative Digital Media Digital Publication Management Media Podcasting SEO Social Media Strategy Website

Founder and editor of fashion/beauty/lifestyle digital publication Stylesheet and and producer of Stylecast podcast. Stylesheet Stylesheet.ie, formerly The Devil Wears Pennies/Penneys, started in 2011. Details: ▪️ Created a digital media brand and developed a customer focused brand strategy ▪️ Designed and optimised the website and designed on logo ▪️ Developed and implemented and amended a digital marketing strategy (social, audio and web content) ▪️ Research, identify, and deliver articles, programmes and posts in keeping in view audience taste and needs, and plan editorial calendar for online publishing ▪️ Manage the contributors, ensuring content is in accordance to the brand's editorial vision Source imagery for content, including taking original photographs ▪️ Create social media content: graphics, videos, live broadcasts ▪️ Monitor content performance using analytics, make amendments to content style where necessary ▪️ Developed good working relationships with large consumer brands and PR agencies   Stylecast Stylecast by Stylesheet.ie started in 2019. A fun style podcast! Instagram-focused and co-hosted by hair artist extraordinaire Karl, aka Karol Jakubowski. Details: ▪️ Created a digital audio content strategy ▪️ Researched and prepared content for recordings ▪️ Recorded, edited, hosted the recorded podcasts, and listed on the below directories ▪️ Marketed the recordings and organised a press launch to increase brand awareness    

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Digital Media Award

“IF YOU NEED SOMEONE INVENTIVE TO DRIVE YOUR MARKETING ACTIVITIES...”

Digital Marketing
95%
Public Relations
90%
Project Management
85%
Analysis
80%

"PLEASANT, CONSCIENTIOUS, FULL OF IDEAS, SUPPORTIVE AND FUN"

Christmas FM

Activations Analytics B2C Brand Partnerships BTL Campaigns Content Corporate Creative Digital Marketing E-Commerce Influencer Marketing Management Marketing Media SEO Social Media Strategy Trade Marketing Website

Gifts.ie

Advertising Analytics B2C Brand BTL Campaigns Content Creative E-Commerce Management Paid Social Retail Social Media Strategy