Let's Connect!

Gifts.ie

  • Brand

    Gifts.ie

  • Industry

    E-Commerce

  • Role

    Freelance Digital Consultant

  • Year

    2018

Gifts.ie

Strategically managing the social media that drove sales on e-commerce gifting website Gifts.ie.

Strategy
  • Developed and implemented a social media strategy and social media content for Gifts.ie.
  • Sold the convenience with social media campaign #HappinessDelivered
  • Demonstrated value for money.
  • Sold the e-commerce experience as an opportunity to relax and treat yourself.
Management
  • Implemented the strategies.

  • Managed content calendar and sent to business owner weekly to approve.

  • Sourced imagery for content, including taking original photographs.

  • Created social media content: graphics, competitions…

Measurement
  • Monitored content performance using Google Tag Manager and analytics, made amendments to content style where necessary.