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Christmas FM

  • Brand

    Christmas FM

  • Industry

    Media

  • Role

    Digital Marketing Manager

  • Year

    2016-2018

Christmas FM

Bringing the magic of Christmas to Christmas FM’s listeners through multiple digital and social channels.

Objective & Strategy

Objective

  • Contribute to exceeding the brand’s KPIs: increased listenership, increased website visits, increased app downloads.

Strategy

  • Increase audience awareness and engagement through high quality and innovative visual communications.
Tactics & Action
  • Pre-planned branded and sponsored content using content calendar
  • Used gaps in calendar for real time marketing opportunities
  • Ensured consistent posting for audience growth.
  • Created high quality engaging content in feed and stories formats.
  • Launched new social media channels and quickly built communities for them.
  • Engaged in the channels community, liking, commenting, sharing and starting conversations.
  • Worked closely with digital influencers.

Campaigns: Launch Day, Song Contest, Christmas Survey, Snow Day, Donation Day.

Branded Content: Cadbury, Coca Cola, Dunnes Stores, An Post, Tesco, Top Oil, All4One, Ballsbridge Hotel.

Management and Measurement

Management

  • Management of the Social and Digital budget.
  • Monitoring and forecasting future expenditure.
  • Project Management.
  • PR Agency Management.
  • Management of direct reports.

Measurement

  • Monitor all contents performance.
  • Track and tweak campaigns if necessary.
  • Put analytics into content calendar to show what posts work better
  • Experimented with different types of creative to increase engagement
  • Tracked and tweaked campaigns if necessary.
  • Prepare reports and infographics for campaign performance.
  • Measure KPIs in line with marketing activity.

 

Instagram

 

Instagram Stories / Snapchat / Pinterest