Resume

Work History

2016 - 2018 & 2020 - Present

DIGITAL MARKETING & PR CONSULTANT

Freelance

Providing digital marketing and public relations consulting to a number of different agencies and clients.

Jan 2019 - Dec 2019

Digital Marketing & Social Media Lead

Applegreen PLC

Digital marketing lead for a major convenience retailer that has 500 stores in 3 markets, Ireland, UK and US, with 12,000 staff and is on Dublin and London stock exchanges.

Jun 2016 - Dec 2018

Digital Marketing Manager

Christmas FM

Managed digital marketing for national FM radio and digital radio broadcaster, which is also on DAB in the UK, in London and Liverpool. It has radio training courses and is a digital publisher of Christmas content.

Dec 2013 - Jun 2016

Marketing Communications Manager

National Economic & Social Council

Developed and implemented an integrated marketing communications strategy to promote strategic policy issues relating to sustainable economic, social and environmental development.

Jan 2013 - Dec 2013

Press Officer

European Commission

Highlighted the work of the Commissioner and the Directorate-General and its importance to international audiences.

May 2008 - Dec 2012

Digital Marketing & Media Officer

Department of the Taoiseach // Irish Prime Minister's Office

Led the development and execution of digital marketing initiatives for the Government, including MerrionStreet.ie launch.

Education

2006

MASTER OF ARTS

Dublin City University

Film & Television

2017

BACHELOR OF BUSINESS

Dundalk Institute of Technology

Digital Marketing & Digital Media Management

2000 & 2005

Bachelor of Arts (Honours)

Dundalk Institute of Technology

Cultural Studies with Film & Archaeology

Certifications

2020

Google Analytics Individual Qualification

Google

Google Analytics Certification: Credential ID 16491197

Google Ads Certifications

Google

Google Ads Display Certification: Credential ID 46611273 Google Ads Search Certification: Credential ID 44473836 Google Ads Shopping Certification: Credential ID 44399760 Google Ads Video Certification: Credential ID 47331318

Awards

Social Media Award

Social Media Award

Digital Media Award

Digital Media Award

Skills

ADOBE: CREATIVE SUITE, PREMIERE PRO, PHOTOSHOP, AUDITION

ANALYTICS: GOOGLE, SEARCH CONSOLE, TAG MANAGER, POWER BI

WEBSITE: CMS/Wordpress & E-COMMERCE

WEBSITE: HTML & CSS

SOCIAL: FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER, SNAPCHAT, TIKTOK, PINTEREST

DISPLAY: GOOGLE, FACEBOOK, TABOOLA

SEARCH: ORGANIC SEO & PAID PPC

RETENTION: CRM & EMAIL MARKETING

Highlights

Interests

  • Founder and editor of fashion, beauty and lifestyle digital publication Stylesheet.ie &  producer of Stylecast podcast. 12,000 Facebook followers pre-rebrand. Finalist for Best Beauty Blog.

  • Contributing writer for Thrive Global.

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