Bringing the magic of Christmas to Christmas FM’s listeners through multiple digital and social channels.
Social Media Award
Digital Media Award
Social Media Awards 2019 – Winner // Digital Media Awards 2018 – Winner // Social Media Awards 2018 – Finalist // Social Media Awards 2017 – Finalist
Instagram 350 ➡ 5,300 // Facebook 80,000 ➡ 100,000
Reaching 1.6 million people
Charity Donations ⬆ 33% App Downloads ⬆ 20% Web Streaming ⬆ 20%
Snapchat + Pinterest Content
Contribute to exceeding the brand’s KPIs: increased listenership, increased website visits, increased app downloads.
Increase audience awareness and engagement through high quality and innovative visual communications.
Planned calendar. Created high quality engaging content. Launched new social media channels. Engaged in the channels communities. Worked closely with digital influencers.
Budget, Project, Campaign and Content Performance, PR Agency and Direct Reports Management.
Monitor all contents performance. Track and tweak campaigns if necessary. Prepare reports and infographics of campaign performance for Directors.
Instagram Stories Content
"Lorraine launched our Snapchat and Instagram platforms. She also had a role in securing and creating content for our main Twitter and Facebook platforms. I found her extremely passionate, hard working and detail orientated to ensure the product was right. I would have no hesitation in recommending Lorraine for any role within digital marketing and social media."
"Lorraine achieved substantial increases in our social media interaction and increased the amount we raised for charity by over 35%. Lorraine’s work contributed greatly to this. If you need someone really sharp and inventive to drive your communications activities I would recommend you talk to Lorraine."