Christmas FM

Bringing the magic of Christmas to Christmas FM’s listeners through multiple digital and social channels.

Client: Christmas FM Date: 2016 - 2018 Services: digital, social, content

Awards

Social Media Award
Lorraine Larkin Social Media Award Winner
Digital Media Award

Results

Awards

Awards

Social Media Awards 2019 – Winner // Digital Media Awards 2018 – Winner // Social Media Awards 2018 – Finalist // Social Media Awards 2017 – Finalist

Follower Increases

Follower Increases

Instagram 350 ➡ 5,300 // Facebook 80,000 ➡ 100,000

Viral Post

Viral Post

Reaching 1.6 million people

Exceeded KPIs

Exceeded KPIs

Charity Donations ⬆ 33% App Downloads ⬆ 20% Web Streaming ⬆ 20%

Snapchat + Pinterest Content

Process

Objective

Objective

Contribute to exceeding the brand’s KPIs: increased listenership, increased website visits, increased app downloads.

Strategy

Strategy

Increase audience awareness and engagement through high quality and innovative visual communications.

Action

Action

Planned calendar. Created high quality engaging content. Launched new social media channels. Engaged in the channels communities. Worked closely with digital influencers.

Management

Management

Budget, Project, Campaign and Content Performance, PR Agency and Direct Reports Management.

 

 

Measurement

Measurement

Monitor all contents performance. Track and tweak campaigns if necessary. Prepare reports and infographics of campaign performance for Directors.

Instagram Stories Content

Testimonials

Garvan Rigby

Garvan Rigby

Director

"Lorraine launched our Snapchat and Instagram platforms. She also had a role in securing and creating content for our main Twitter and Facebook platforms. I found her extremely passionate, hard working and detail orientated to ensure the product was right. I would have no hesitation in recommending Lorraine for any role within digital marketing and social media.​"

Walter Hegarty

Walter Hegarty

Director

"Lorraine achieved substantial increases in our social media interaction and increased the amount we raised for charity by over 35%. Lorraine’s work contributed greatly to this. If you need someone really sharp and inventive to drive your communications activities I would recommend you talk to Lorraine."

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